2/ Needs Registration
Examination, should I say, insofar as
did without the function marketing during 50 years.
Commercial Leaflets . There exists many institutional leaflets but they are stamped with the old denomination of the company (SITE).Considering sales people do not have anything better , they continue to distribute them. Same thing for product description produced and its translation in English, whom is made step by step, generally in the urgency. Here for the form.
On the bottom, a large work of evangelization is to be made. The leaflets are written by the product designers, for who it is difficult to be simple and customer needs minded . Consequently the corporate leaflet show through nice picture all business sectors of the company, but once the closed again leaflet, most people does not include what is it for.Pre-Sales presentations. I hear by there all the Powerpoint presentations carried out mainly (and on all over the country) by the pre-sales force, that is to say by twenty different authors. They are made step by step, without a true coherent thought. Accessibility and availability are scattered by thousand of different versions, and multiplied by translated ones.
Sales tools (see also the the business intelligence) They are non-existent. Urgent needs : establish a dialogue with sales people in order to install the tools and Systems they're expecting, not those decided by the management (and which are generally rejected).
Market Studies . It is clear that this sections closely linked with business intelligence. The sales management punctually needs macro-economic data on a given sector. Owing to the business intelligence process, it will be easy to focus and properly exploit market studies given to specialized agencies.
Exhibition policy. More over than in other money, is the determining constraint. The Bourget exhibition (Aerospace industry) is The dedicated exhibition for
.
No need for a structures policy. This is the only exhibition of the company. The
only question is how many French Millions are we going to put in it. Is is to say that
more than 50% of our clients and prospects are going to visit us at this occasion. We have
to be their. Otherwise It would mean is dead !Since we decided to focus in on other field than aeronautic, the are tremendous choice of exhibitions (see offre synthesis abstract) . At this point everything is decided opportunely, following the incoming opportunities.
Communication.
is found of
secret. Nothing goes out. Le Bourget every two years, an obsolete Corporate film,
corporate leaflet either, no Press relations... A corporate image to set up. There is a
corporate newspaper : DIXIT. Is is stapled photocopies, written by CEO's secretary.
Not so funny to read !