C /Reporting tools Study
Objective : within the business intelligence process, it appears that a large proportion of useful information are collected on the field by sales people and not dispatched. Marketing department is forwardingly unable to analyze and dispatch those data. At this point there is no wish to measure sales people performance.
Marketing department only plan to centralize, process and disseminate these data in order to increase the company's reactivity and competitivity.Cultural constraints : Sales people communicate with me using, and by frequency order (!) :
the coffee machine
the telephone
the mail
the LAN
Whatever the adopted system, it is essential to take into account the sensitivity of the users' population . A reporting system based on laptop computers knew a resounding failure in the past. Launched authoritatively by the management, it has been quickly given up by pure and simple users disinterest.
Apart from cost of a such system - which can be expansive- all the business intelligence process which can himself becoming null and void if we are unable to extract all these field information.
Hardware, software constraints : on system functioning on sales people laptop, the machine stock is
for obsolete half
all connected to the network via ccmail (in sedentary mode) an novell
hardly 10% of Netscape 3.0 license installed
Intranet is still not available