PARTNERSHIP

The worst thing which happen to it is the cold war. Before this period, the military budgets were almost unlimited.

Today the company seeks to develop its activity in the other industrial sectors. But one does not sell in the same way to the industrials, who have limited budget, different standards, the   unpleasant practice to put everyone in competition to have the value for money.

It means that for big projects like RAFALE or Nuclear Plants develops all the Systems and tools from scratch, in order to deliver the whole solution. Everything developed in-house. Most of it will never be used again and dramatically raises costs. The company suffers from a terrible syndrome: NIH for Not Invented Here. No comment.

Golden days are behind us. Following a common business use we decided to implement It is better to sell with a partner that not to sell at all, one asked me to think about a partner policy.

This precise point, I could point towards all the pages of this Interactive Resume. The Definition of the  partnership policy, like the product policy or communication policy, results from  the business intelligence, and Market analysis .

2 criteria are emerging:

• geographical: especially valid for export. Quiet difficult to invest a foreign market without local partners.
• technical complementarity: some great technical specialty are closely connected to SONOVISION-ITEP'job. I will quote the GED, the workflow, internet, SGML tools . It is in these fields which have a great Development, that I Will study of the partnerships in particular with editors.

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