Always difficult to measure impact of article. But we have seen all the CITROËN 's staff on our stand with in their hands my press release published in the JOURNAL DE L'AUTOMOBILE, no doubt is allowed. Moreover I did not even know that this press released had been published!
It is this article published in the special supplement of the JOURNAL DE L'AUTOMOBILE for the EQUIP AUTO exhibition. It had a huge impact.
It should be said that I had had a very good contact with the journalist. The deal I give you interesting info... (see preceding page) worked perfectly. He has just reformulated my press release.The LA VIE DE L'AUTO is a newspaper specialized in glorious old cars.
NB : click on the young ladies to see the press article !